Nativs Apps vs Hybrid Apps

How to make use of the native tools already provided on each platform for app development.


  1. Better Performance because of phone hardware access.
  2. Better Distribution via a Relevant Mobile App Store.
  3. Full Access to all Native Features.
  4. Better Monetization via Built-in Features in App Store (one-click payments, etc.).
  5. Simpler Development via Platform SDKs.



  1. Because developers have to build totally separate apps for each individual platform the costs and the time for app development melbourne rise drastically.
  2. Due to the fragmentation within the app ecosystem there are high maintenance costs and upgrade costs.
  3. Lower overall revenue because 30% of it goes toward app store fees.


Cross Platform Framework & Tools:

There are several different vendors providing frameworks or tools that will work across multiple platforms. They will still allow access to native features.

Pros – Allows access to most of the native features without having to rewrite an app for viewing on multiple platforms.

Cons – Requires developers to commit to and learn a framework. Being locked in to a vendor can be a bit concerning. You might need to take the ‘least common denominator’ type of approach as opposed to using the best available features on each individual platform.


The hybrid apps are built using the same technologies you see in the development of Web apps. These are mainly JavaScript, CSS, and HTML5, plus a few extension allowing the access of device features like GPS and cameras. The HTML5 (hybrid apps) are packaged up within their own native app ‘wrapper’, and that’s what makes them indistinguishable from the native apps.


  1. You only have to build a hybrid app once and it will run across multiple devices.
  2. All necessary skills are well established within the market already. You can also share skills and code across mobile and Web apps.
  3. HTML5 apps are basically platform independent. That means they’ll work on all phone types.
  4. Cheaper costs along with quicker mobile app development times are attainable due to the apps using common forms of coding languages along with simple web technologies.
  5. The apps are easier to update because users do not have to download additional requirements.
  6. HTML5 is not monitored and requires no approval so the content has no restrictions.
  7. Because these apps get delivered directly via a browser, these HTML5 apps do not incur any fees.



  1. Some limitations exist in accessing native features, non-HTML type capabilities, and performance. This makes it hard to develop things like camera widgets as hybrid apps.
  2. Poorer performance can be expected due to the HTML5 apps having limited access to the hardware of a phone. This especially affects an app’s graphics capabilities.
  3. Monetizing opportunities for these hybrid apps may be limited because of the absence of ‘in-app’ purchases and the ‘paid-app’ feature.



Use your mobile app for the most commonly used functions, then link to more capabilities on your mobile site that can provide you with less commonly used functions.


  1. Gives you a balance of mobile Web and mobile App capabilities.



  1. Might not give you the best user experience because of the ‘switching’ between app and browser.

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